STEVE CAHALAN For La Crosse Tribune
Jessica Waller-Simdars and her husband, George Simdars, breathe new life into vintage and antique furniture (at least 100 years old) that they buy, refurbish and sell at their Abracadabra Refurbished store at 1355 Caledonia St. on the North Side of Lacrosse. ,
The store opened there in August. Previously, Abracadabra’s products were sold in part of the Exclusively Yours salon and boutique at 1507 Caledonia St. since November 2020.
Waller-Simdars and her husband launched their refurbished furniture business in August 2018, selling primarily on Facebook.
At their new North Side store, Waller-Simdars and her husband also sell craft supplies and offer classes on how to use them. Waller-Simdars also plans to start offering small furniture painting classes.
Some of the supplies sold at the store include DIY and Wise Owl paints, as well as Iron Orchid Designs craft supplies.
The store also sells consignment items made by area artisans, such as jewelry, prints, clothing, and crafts.
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Abracadabra Refurbished also offers custom furniture painting.
Waller-Simdars operated Jessica’s Fine Cleaning Services, a house cleaning service, for approximately 15 years. She stopped doing this about a month after Abracadabra Refurbished moved to its new location, as the latter activity took up more of her time.
While many of the store’s customers come from the greater La Crosse area, Waller-Simdars said, “I’ve seen people from the Twin Cities, Rochester, Madison and Milwaukee come here.” The company also sells some of its products on its website.
Waller-Simdars said she and her husband buy antique and vintage furniture from places like auctions, Goodwill Industries and Salvation Army thrift stores, and from people who know what they’re up to. are looking for.
Then they renovate it and resell it. Simdars does the necessary repairs to the furniture and his wife paints it.
“I’ve painted furniture all my life, as a hobby,” Waller-Simdars said.
In recent years, she shared on Facebook images of furniture she had painted and recycled. “People were like, ‘That’s so cool – you should try to sell this stuff,'” she said.
This led to the pair launching Abracadabra Refurbished.
“I think that’s the challenge that keeps me going,” Waller-Simdars said of what she loves most about the furniture remodeling business. “It’s so difficult and I’m so engrossed in it.”
Sometimes, after she’s finished making a piece of furniture much more attractive, she thinks to herself, “Look at what I just made. The stars have aligned somewhere.